Project:

The video show prospective customers new features for the Honda marques: the CR-V, the HR-V, the Civic 5-door and the Jazz.

Films are split into two sections. "The drive" offers a real-life first-person test-drive narrative experience, which was created by DigitasLBi in partnership with Mad Cow Films. "The showroom" (below) features cars’ in a virtual environment.