For Honda’s Type R online campaign, we crafted a series of films designed to immerse prospective drivers in the brand’s newest innovations across the CR-V, HR-V, Civic 5-door and Jazz ranges. The campaign is built around two complementary experiences. “The Drive” places viewers in the driver’s seat through a dynamic, first-person narrative—capturing the adrenaline, precision and character of each model. Developed in collaboration with DigitasLBi and Mad Cow Films, it recreates the feel of a real test drive directly from the screen. “The Showroom” transitions the audience into a stylised virtual environment, spotlighting each car’s design, technology and feature set with clean, modern visual storytelling. Together, these films form an interactive journey that brings Honda’s engineering and emotion to life in a fresh, digital-first way.