Saddington Baynes
Honda Civic Type R Campaign
Type R, Honda's Racing Heartbeat
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For Honda’s Type R online campaign, we crafted a series of films designed to immerse prospective drivers in the brand’s newest innovations across the CR-V, HR-V, Civic 5-door and Jazz ranges. The campaign is built around two complementary experiences. “The Drive” places viewers in the driver’s seat through a dynamic, first-person narrative—capturing the adrenaline, precision and character of each model.
SERVICES
CREATIVE DIRECTION | 2D COMP | MOTION DESIGN
Honda Type R design focuses on a blend of aggressive aerodynamics and refined, mature styling, integrating functional and performance elements.
Honda Civic Type R Campaign
